Trip to China

Next week I’m traveling to China. The goals of the trip are to meet with members, Chinese officials, and other companies that have in interest in utilizing Bluetooth wireless technology in their products. In the past, the Bluetooth SIG has not spent enough time meeting the requirements of our many members in China or Asia in total. Over the past six months we have been working harder to create programs that do fulfill these requirements. In an effort to be more responsive to members in the region, we have created an office in Hong Kong and one of our most senior team members, Eric Schneider, has relocated there to head or efforts. The initial programs are focused upon successfully exchanging information. This includes translating more of our materials in languages commonly used in the region, working with government agencies, and meeting with members. We are also stepping up educational and promotional programs in the region. The better people understand the use cases for which Bluetooth is optimized, the more successful our members products will be.

I’m excited about the trip and meeting with our many members in China.